It’s easy to imagine what is gained when we buy.
If we’re not holding it in our hands as we leave the store, it will most certainly be sitting on the doorstep within two days. Even the intangible aspects aren’t difficult to fathom. We’re told from every direction about the amazing ways our lives will improve, if only we had this one thing.
A rush of dopamine flows into the brain just as quickly as the money flows out of our bank account. A brief feeling of accomplishment occurs (read more about the false first step). Then, a moment of bliss, because we’ve been told that this is the purchase that will get us closer to being the person we want to be.
On the little white tag, there’s a listed price. But is that the only price we’re paying?
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